Read more about the article AI-based Attribution Modelling in Marketing
Deep Learning for Attribution Modelling

AI-based Attribution Modelling in Marketing

In commerce, companies often consider cutting marketing budgets during economic uncertainty or cost-cutting efforts. However, this short-term approach can harm long-term growth and market competitiveness. Consistent marketing is vital for…

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Read more about the article How unstructured data can be used for Process Mining
NLP for Process Mining: Transforming text data into a structured event log by using NLP text extraction.

How unstructured data can be used for Process Mining

How unstructured data can be used for Process Mining with Deep Learning for Natural Language Processing and Computer Vision.

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It’s All About Data: The Training Methods of Deep Learning

Let’s say our customer needs structured, labeled images for an online tourism portal. The task for our AI model is therefore to recognize whether a picture is a bedroom, bathroom, spa area, restaurant, etc. Let’s take a look at the possible training methods.

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What Data Scientists should know about Data Security

Every data scientist, data analyst or data engineer rarely works only with open data, but with internal company data that is of great importance for business success. All the more reason why these experts in data storage and analysis should always think about data security and observe certain rules and principles. In addition to the technical security of the data, legal security also plays a role.

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