Read more about the article AI-based Attribution Modelling in Marketing
Deep Learning for Attribution Modelling

AI-based Attribution Modelling in Marketing

In commerce, companies often consider cutting marketing budgets during economic uncertainty or cost-cutting efforts. However, this short-term approach can harm long-term growth and market competitiveness. Consistent marketing is vital for…

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Read more about the article How unstructured data can be used for Process Mining
NLP for Process Mining: Transforming text data into a structured event log by using NLP text extraction.

How unstructured data can be used for Process Mining

How unstructured data can be used for Process Mining with Deep Learning for Natural Language Processing and Computer Vision.

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Merge of data from different systems using Fuzzy Matching

A fuzzy matching was used to combine the data from the two different sources. A selection of fuzzy string-matching algorithms was tested, for example Jaro-Winkler Distance, Levenshtein distance, Soundex or cosine similarity. The open-source algorithms can be very efficient and there is a selection to choose from depending on the use case.

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It’s All About Data: The Training Methods of Deep Learning

Let’s say our customer needs structured, labeled images for an online tourism portal. The task for our AI model is therefore to recognize whether a picture is a bedroom, bathroom, spa area, restaurant, etc. Let’s take a look at the possible training methods.

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